What was the first thing you thought when you saw the title of this post? Did a chill of agression go through your spine? Were you ready to get up and defend your operating system, that really is better than the other?

I’m at techno art school, so I’ve had to listen to this discussion over and over again. In the end, it’s really not very interesting since the’re both machines Created by large money-making corporations. To be really honest, I use both, and am happy with both. A lot can be said about both, and a lot has been said already, by others, extensively, with passion.

What really interests me, and to be honest I’ve done it myself, is the way people defend the Mac. No stop, I’m not lured into a Mac discussion, Mac’s great. What I find amazing is this. There are two companies. One company creates a system that works, the other one does too. One is more user-friendly than the other, but also a hell of a lot more expensive. In the end, it’s money-making companies doing their jobs … for money.

Mac has people on board called ‘evangalists’. They are hired to make people love Mac, and it works. It works so well, that in some rankings, Apple is the premier brand. Apple is so good at advertising, that its customers bug users of other systems to get an Apple too. Even worse, they often have a feeling of superiority over ‘the others’.

These people are in fact, after putting down huge sums of money for their systems making free advertising for a company! Somehow, Mac has succeeded in creating a brand feel that makes its clients feel like the’re the chosen ones to be part of the next best thing on earth. They are some of the chosen few, the ones that know better.

Get over it. Apple is just a company. A money making company.

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