The post I devoted earlier about Apple users advertising for free, is very much clarified by the movie below, an edit of his speeches.

Steve Jobs has this enthusiasm that can make him sell a cow for a horse (old Dutch saying ;-). He isn’t in the least doubting what he’s promoting, and he keeps repeating and repeating the same mantra’s over and over again. What’s really smart about this, is that Apple users and the media start repeating these mantra’s. If Steve Jobs says over and over that the iPhone is amazing, then the word amazing is repeated the next day on blogs and in articles. The guy that tells you this is a living legend, looking very young and healthy at the age of 51, and he’s telling us all these things from the bottom of his heart, or so it seems thereby hypnotizing his viewers.