It’s great when your brand is so highly regarded, that your customers advertise it for free. It’s of course already crazy when people are willing to pay four of more times as much for a T-shirt or a pair of sunglasses that has its manufacturers’ logo on it large size (like D&G), and turns you into a willing, paying banner. It gets a lot crazier when your customers decide to voluntarily invest their time to make animated promo’s for free. Or could this be guerilla marketing of Apple itself, making use of its retro campaign? Well, whatever it is, you should see it.


source: labs.digg.com/arc

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