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This little app, with the unfortunate name iAno, changes an iPhone into a little piano (hence the name) and that is incredibly useful of course. Created by the clever and charming Mister Aardvark. He’s also working on a digital drum!
Check out photographer Chris Jordan’s website and photos. His work uses visual statistics to explore the cumulative complexity of mass consumption and American culture. Click here to go to his excellent site.
The Swedish pirates are back with another movie, called Steal this Film II. If you haven’t seen the first part, check it out here before watching the movie below. There’s a lot say about this subject. Please watch the 45 minute movie below, and make up your own mind…
There are millions of sweet love songs out there. Usually, these songs are about young love. The video below featuring Leonard Cohen is about love and romance to the death, in a non-religious manner. It’s about the kind of love that isn’t exciting or spectacular, but it’s the kind of love that is rock-solid and lasts a lifetime. It’s the kind of love that makes one see beyond the wrinkles and the slow decay. True love.
Finally the $100.- laptop is here, designed for tough conditions and truly international / intercultural use. Well … the thing costs $200.-, but you should buy two and get one for your own kid. Please join the happiness at the One Laptop per Child initiative and cough up the $400.- for two laptops. Your kid will love it and so will the other kid!
This should come in handy when travelling through the jungle!
It’s cruel and it’s senseless, but if you feel like this is something you would like to do at least once in your life before you die, here are the instructions on how to electrocute a totally innocent, harmless and above all lifeless Barbie. Pretty useful stuff! Thanx to BoingBoing.
PS: check the tags I used – funny stuff!
The term ‘lifehacking’ might sound a little odd, as it sounds like something not quite legal. Lifehacking is the term for all things that can improve your life, in the broadest sense. A lot of times, it has to do with your outlook on life, on your habits and sometimes it’s about very practical things that make life more happy, efficient and easy. There are quite a few blogs about lifehacking that I strongly recommend for anyone that feels that things can always be improved.
Lifehacker.com > great site on a very wide variety of subjects.
Lifehack.org > another great site on a very wide variety of subjects.
The Positivity Blog > a personal favorite on positivity.
SlowLeadership.org > a great site on slowing things down at work.
Slower-Living.org > a companion site to the previous one.
Remember Motorola used to be the most boring phone manufacturer, with the dullest looking phones? Since a few recent phones, that seems over now, and here’s an example of what I believe to be the advertising of the future: Tokyoplastic creating a wonderful interactive 3D animated viral for Motorola.
In a world where more and more audiovisually highly advanced, psychologically well constructed commercial messages are being sent to our brains through a growing number of different devices, many people get close to immune to these messages. A few years back, it became very important to have a well designed logo and graphical company style, so people would recognize and remember your company. That still is the case today, and will remain important. However, to get the attention and be heard nowadays, the old bag of commercial indoctrination tricks is growing old. It’s no longer sufficient to just say you’re cool and are selling a really cool product that’s even very good too. You know the ads: people smiling at you frantically, with radiant white teeth, because their lives have just lightened up since the brand-new Turbo 5000+ XYZ vacuum cleaner made the whole family dust-free once more.
Here’s a prediction of mine: the power of the viral video/game is far, far from fully explored. The TV is soon to become obsolete, and the internet is offering us exactly what we want to see on demand, now on a much better quality than standard definition TV can. With the internet becoming more and more important, companies are forced to the really unstable, unpredictable arena of the online world. TV is easy: as a company, you know the amount of viewers you’ll have. Not so on the net. You need a very different approach and mindset there.
In the not-so-far-away future, you will have to offer your potential customers a real experience, something really for free with (close to) no strings attached. As a company you will have to cut the crap, because your audience will know if your ad is made with decent intent or not: yes, you’re trying to sell something so don’t hide that, but no, you’re not taking your potential customers for fools. You just give them something they like WITHOUT trying to squeeze in the absolute maximum, when it comes to the commercial ‘buy it now’ indoctrination. If people associate your brand with something they want to show their friends and family, you’re a winner in the short, as well as the long term.
In this way, companies will have to embrace highly artistic new media makers. The only way to stand out from the crowd is to hire the very best, and to create things of exquisite beauty, that are loved by many and spread automagically, voluntarily. I’m talking about media products that are not neccessarily created by advertising gurus with an artistic twist, but more by artists with a commercial twist, freely doing their own thing in their own style, willing to tie their work to a company’s name and product, for cash and exposure.
So the bottom line is: companies will have to be more daring, more experimental and more expressive to achieve their commercial goals in future, and let go of the psychological trickery, so common in advertising today. Very likely, most companies will not see this light before many success stories of the kind described in this article will hit it big. By then, they’ll create some poor derivatives, surrogates of what was really good and new once, while a new wave of advertising will have begun already. That’s just the way it goes.
Here’s the prime example of ‘experience advertising’: the famous Coca-Cola ‘ad’ by Psyop. This ad has really set a whole new standard for advertising, like Twin Peaks set a new standard for television series and Apple for computers. There’s beautifull things up ahead for all of: as long as we keep on buying 😉
Some activities are so obscure they should be given some extra attention. How about: keeping track of anything on the web with “[…] is the new […]” in it? Well, here’s a diagram of the results. ‘Staying in’ is the new ‘going out’? ‘Used’ is the new ‘new’? More disturbingly: ‘scar tissue’ is the new ‘black’?